Crucial

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We at WightByte only use Branded Crucial memory, this makes the PC's we build or upgrade much more stable and normally faster than many other PC's built by certain other retailers.

Although the memory used in lesser systems is slightly cheaper than the branded memory we use, we feel that it is worth using this branded memory in our PC's rather than what is commonly refered to as "Generic memory", because it means that our PC's are far less prone to crashing, lock-ups or random errors, and also makes for a speedier computer.

Below is an extract from Crucial's website.

Is all memory created equal? What are the differences?
No, all memory is not created equal. An 8Mb x 8 chip from Micron or any other DRAM manufacturer will give you the same amount of memory, but each manufacturer's parts will have slight differences in some critical parameters. In other words, there are differences between "identical" DRAMs.

The most quality-conscious chip manufacturers, like Crucial, will put every single chip through an extensive series of tests rather than just checking a sample of parts. They will test chips under normal operating conditions as well as under varying voltages, temperatures, and other "stressful" conditions.

Chips also go through a burn-in process at elevated temperatures to help identify any borderline parts. This process accelerates failure normally seen as "infant mortality." Chips that would fail early during actual usage will fail during burn-in. Chips that pass have a life expectancy much greater than that required for normal usage. Burn-in further helps to prevent failures from reaching you, the end user.